Researched example
CRM check needed
Solve Intelligence
Hiring its first dedicated finance lead in London to build approvals, procurement, spend and AP from scratch.
Next actionCheck customer status in CRM
Do it
Public signal in. Reviewed brief out.
A working desk for Ramp’s UK expansion. You enter public signs that a company is setting up or rebuilding its finance stack; the desk turns them into a source‑backed account brief from a fixed template, holds every draft for a person to review, and logs what the field learns for product and targeting.
Ramp UK corporate cards, product art from ramp.com/en-gb/corporate-cards
One candidate on the desk, from signal to feedback.
Each step keeps what we saw separate from what we think and what we still don’t know. Select a step to open it.
Observed in a source
Hypothesis
Unknown
Check Solve Intelligence in the CRM
No CRM is connected to this desk. Look the company up yourself, then record what you found. Outreach stays locked until you do.
- Public signalCompany-posted job for a first finance hire in LondonLogged
- Observed factsSix lines taken from the source, nothing addedLogged
- Why-now hypothesisApprovals, AP and connected accountingWritten, not confirmed
- Brief and sample draftQuestions, UK fit and a role-only draftReady for review
- Human reviewCRM status, claims and personal data0 of 5 checks
- Feedback to productQuestions for product, positioning and targeting4 sample items
- 1
- research candidate
- 2
- companies screened out as known Ramp customers
- 27 Oct 2026
- example sources last checked
- No CRM
- connected, and nothing sends from here
Signals: what changed, in public.
We look for company-posted evidence that a UK finance function is being set up or rebuilt. The researched example is a first dedicated finance hire, asked to choose the tools. Add your own public signal to build a brief the same way.
Screened out before research
Known Ramp customers never become prospect tiles. Names appear here as text only, for audit.
| Company | Why excluded | Where we saw it |
|---|---|---|
| Fyxer | Known Ramp customer | UK launch post |
| ElevenLabs | Known Ramp customer | Customer story linked from the UK launch post |
Company-posted job
Checked 27 Oct 2026
Financial Operations Lead
Paraphrased from the posting
Open the source
The timing may suit a conversation about approvals, AP and connected accounting, while the stack is still being chosen.
A brief with the evidence attached.
Evidence first, then the hypothesis, the questions worth asking and what Ramp UK can honestly offer. The sample draft unlocks for copy or export only after review. There is no send button.
Approvals in Ramp UK, product art from ramp.com/en-gb/expense-management
Account brief
Solve Intelligence
CRM check needed
Everything below comes from one company-posted page, paraphrased. Nothing here is from a conversation.
Hypothesis, not confirmed
What it rests on
What would make it wrong
Discovery questions for a first call. Tick up to three to include in the sample draft.
What Ramp UK supports today
Say it carefully
Sample Ramp-team outreach, written inside this hypothetical tool. It is addressed by role only and isn’t sent from anywhere.
Built from the brief. Edit freely.
Illustrative keyword checks
These look for a few risky phrases as you type. Passing them doesn’t make the draft accurate or compliant; a person still reads every line against the UK pages.
Feedback: what the field should teach product.
Structured questions for product, positioning and targeting, each with an owner and a decision. The seeded items are illustrative samples, not real conversations, and nobody has measured how often each comes up.
Product art from ramp.com/en-gb